Currently, the market highly values strategies for bringing companies and their audiences closer together. Among the various actions that can be taken is the distribution of personalized gifts to customers and partner suppliers.
Therefore, products such as personalized t-shirts printing are considered great choices for practically any type of audience. We provide custom t shirt printing in Dallas Tx and personalized shirts works as a general gift, as everyone likes to win this type of product, which is extremely useful.
Nowadays, customers and partners are the biggest promoters of a brand. Direct marketing has been losing strength for a few years now, making it necessary to invest in more engaging and subjective options.
Most people are suspicious of advertising made directly from the company, in a more classic format. This is because this type of strategy makes the intention to sell clear, without there being an exchange. But when this type of strategy is adopted subjectively, the perception changes.
Imagine a customer of yours wearing a t-shirt with your company logo on it. At first, other people who come into contact with him will not associate this with a direct sales intention strategy.
When we have our brand associated with a customer, this type of action is seen as a recommendation of your brand by that person. Since she is, directly or indirectly, consuming your product, it suggests that she validates its quality.
The best consequence of applying a good marketing strategy is the creation of a loyal audience. These people act as publicity vectors for your business, just for the satisfaction of good service or a job well done.
Within a context of heightened competition, using tactics, such as distributing personalized gifts, is a great strategy to be remembered by customers. Plus, everyone likes to get some treats. This increases the chances that new customers will be acquired and, above all, that current ones will become loyal consumers of your brand.
The image that a company’s employees convey to the public is their perception of the company’s image. In other words, it is essential to ensure that the look is aligned with the brand’s values and vision.
And the best way to convey a company image is to invest in personalized uniforms. They give an idea of organization and seriousness, which is very important for companies in different sectors. With all the techniques presented so far, it is possible to customize different types of uniforms, depending on the need.
Investing in the distribution of personalized t-shirts helps to strengthen your brand in people’s daily lives. After all, there is nothing more everyday than the act of wearing a t-shirt. If your product is of quality, aesthetically pleasing and useful, there is no reason why it should not be used daily by your customer. This way, your brand’s visual presence becomes constant, making it much easier for your audience to remember.
And at events?
A great opportunity to use marketing strategies through the distribution of personalized t-shirts is to do this at events. Events are, in practice, large gatherings of people who make up your target audience. This means that, for a brand whose target audience is photographers, participating in meetings in this sector is essential to reach the right consumers.
Typically, in this type of event, organizers give participants a container (such as a returnable fabric bag) containing various gifts from different suppliers. In this case, including a personalized t-shirt in the kit is a great action!
The idea is to give useful gifts, which will be used after the event ends. You already know the effect of this: brand retention, customer loyalty and increased sales.
How to choose the best personalization model?
You’ve already seen the different techniques and customization options in this article, right? But the question always remains: which one to choose? What applies best to your needs? What will make a difference to the people who receive the t-shirts? To make the correct decision, it is essential to pay attention to some questions that we have mentioned below.
Without a doubt, quality is the first point that will define the choice of a customization process — in addition to the t-shirt and service supplier. It is essential to take into account the durability of the chosen fabric, the resistance of the customization, the aesthetics of the t-shirt cut, among others.
If the idea is to distribute personalized t-shirts to the public as a gift, the quality of the fabric will make the satisfaction of the gift received greater. If these t-shirts will be aimed at employees, like uniforms, ensuring quality means prioritizing the well-being and comfort of your employees, which results in a great internal marketing strategy.
The choice of colors is another very important aspect. If the idea is to make new uniforms, it is interesting to use more neutral colors, which are not tiring to the eye, as they will be used daily.
Now, for promotional strategies based on personalized gifts, nothing stops you from having a little more flexibility. Flashy colors should be designed according to the objective of the campaign, but you should never forget to include your brand in the chosen model!
Regarding uniforms, it is also necessary to think about the specific legislation for each activity. Some higher risk functions are governed by occupational safety laws. Therefore, they can influence the production of pieces in a very inflexible way.
Embroidery is usually done to present details of the personalization of t-shirts. They will rarely occupy very large spaces, and for these areas it is interesting to use other techniques mentioned in this article.
The quality of good embroidery prevents it from fraying or ruining after just a few washes. Ideas to use on polo t-shirts (or even caps), embroidery brings a premium appearance, ideal for higher quality products.
The quality with which the supplier hired to customize the t-shirts handles the finishing is an important differentiator that should be privileged. Whether for internal consumption, with employee uniforms, or for distribution to customers, no one likes to receive something poorly finished.
What counts most here is quality control. Serious companies with experience in the market know the importance of this issue, since any small error that goes unnoticed can mean dissatisfaction. And this disgust with the quality of the product generates a chain effect, as it is made to be passed on to other people.
Always keep in mind that distributing gifts works as a way to improve the relationship between brand and public. And, in this sense, offering products with defects can have the opposite effect. The same goes for employees who receive uniforms with problems, leaving them feeling left out by the company they work for.
It is very common for most custom t-shirt suppliers to already offer ready-made models for their customers. If you don’t have a specific art in mind and are going to use one of these models — or are even thinking about developing one — you need to take into account a very important point: the positioning of your brand.
It needs to be visible, so that your business is recognized without much effort. The ideal is for it to occupy a prominent space, but also without being too appealing. Personalized polo t-shirts, for example, require a more sober style, so people expect to find the company logo at the height of the left chest.
Personalized t-shirts are very versatile and can be used as advertising pieces, uniforms, gifts and in other ways. Currently, the market offers a multitude of options for companies and engraving and printing techniques.
It’s common for people to get a little lost when choosing. Therefore, there is nothing better than counting on a company with experience in the market and that guarantees the quality of its products!